There are a thousand launch checklists out there.

But most of them leave you piecing everything together at the last minute – frantically posting, second-guessing your content, and skipping meals to finish one more email.

That’s not how we do it inside Make It Online.

My go-to method? A ramp-up campaign I lovingly call the “7 Weeks in Heaven Launch Plan.”

This isn’t just a cute name. It’s a fully mapped system that helps:

• Reduce last-minute stress
  
• Clarify your message and timeline
  
• Give your audience exactly what they need at every step
  

Inside Make It Online, we provide the entire launch campaign: from milestone mapping to content and email plans to customizable templates (because sometimes, the last thing you want to do is write from scratch).

Here’s how I map it out:

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Step 1: Start With Your Offer’s Core Pillars

Your plan is rooted in the pillars of your signature offer.

These three content angles become your launch campaign’s guiding lights. Ask yourself:

• What does your audience need to believe in order to say yes?
  
• What makes this solution uniquely powerful?
  
• What’s the ripple effect you want to cause in your niche?
  

From there, you’ll assign topics to each pillar that educate, build desire, and instill belief – without giving away the whole curriculum.

Pro Tip: Your pillars will also become your content categories throughout the entire campaign, helping your audience understand not just what you’re offering, but why it matters now.

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Step 2: Choose Your Milestones (a.k.a. Big Launch Moments)

I use “milestone” as my catch-all term for major happenings in your launch plan. These might be:

• List-building events (quizzes, PDFs)
  
• Indoctrination assets (private podcasts, email series)
  
• Conversion events (masterclasses, webinars, challenges)
  

In a launch flow, we typically include:

• One indoctrination milestone (e.g., a private podcast)
  
• One conversion milestone (e.g., a masterclass)
  

You may add a list-building freebie too, especially if your warm list is small or needs a refresh.

If you’re not familiar with the difference:

• List Building Milestones: Add qualified leads to your email list.
  
• Indoctrination Milestones: Build trust and instill buying beliefs.
  
• Conversion Milestones: Drive direct sales into your offer.
  

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Step 3: Map Your Launch Timeline

Here’s the breakdown:

Week 1: Begin seeding your core pillars in public content (Instagram, newsletter, podcast)

Week 2: Release your indoctrination milestone (e.g. private podcast)

Week 3: Continue promoting the milestone and seeding your conversion event

Week 4: Officially announce your conversion event

Week 5: Host your conversion event (masterclass, challenge, etc.)

Week 6: Open cart

Week 7: Close cart

This rhythm gives you enough space to:

• Warm up your audience
  
• Deliver your unique POV
  
• Build anticipation and demand
  
• Convert your best-fit clients without burnout
  

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Step 4: Plan Your Content Topics (Aligned With Your Pillars)

Now that you’ve chosen your milestones and mapped the flow, it’s time to assign content topics to each week of the campaign.

Your weekly content should be:

• Aligned with your program’s promise
  
• Rooted in your pillar messages
  
• Designed to either educate, reframe, or build desire
  

Use a mix of:

• Feed posts + Reels
  
• Weekly newsletters (like The Goods)
  
• Stories with polls, countdowns, and engagement boosters
  

This is how you consistently bring your audience along for the ride—building belief before you ever pitch.

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Step 5: Create Strategic Email Support

Each milestone needs its own email sequence:

1. Promo Emails – Invite people in with value-driven messaging
   
2. Confirmation Emails – Confirm their registration, deliver access links, and set expectations
   
3. Reminder Emails – Keep engagement high and nudge them to consume the material
   

Then, during open cart, I send:

• 1 email per day while the cart is open
  
• 2 emails on the final day (urgency + objection handling)
  

You can also segment your list using click action tagging and conditional content blocks (tools most email platforms have) to personalize messages based on who’s clicked, signed up, or shown interest.

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Step 6: Add Ads (If You Want To)

You don’t need paid ads to have a successful launch, but they can:

• Reinforce visibility for warm leads
  
• Grow your list if you’re in need of volume
  
• Push people to consume your best milestone content
  

I usually let organic content lead first, then support it with ads for milestones and open cart days if needed.

For example:

• Use a quiz for lead gen (ad to quiz opt-in page)
  
• Retarget those who signed up with milestone reminders or offer promos
  
• Use ManyChat for comment-triggered DMs to collect leads more interactively
  

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Step 7: Project Manage With Ease

Inside Make It Online, we build your ClickUp and Canva Whiteboard plan so the entire team (or solo founder!) knows exactly what to do when.

We set:

• Creation timelines
  
• Copy asset deadlines
  
• Design needs
  
• Publishing cadences
  

We also allow for 2-4 weeks of content creation time before Week 1 even begins. This makes the launch feel breezy – not panicked.

You’re not building everything in real-time. You’re adjusting based on live feedback, yes – but the foundation is DONE.

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Want to Use the Exact Plan?

Inside Make It Online, you get access to this 7-step launch plan – fully built, pre-loaded with email templates, content calendars, milestone outlines, and ClickUp setups so you can replicate what’s working now.

You don’t have to go it alone – or burn out trying to figure it out from scratch.